Like the cities it covers, is in a continual state of evolution. Through the course of a year, the site can be redesigned as many as 12 times (2008) and as “few” as five (2010) in a never-ending effort to keep up with the constantly changing trends in New York, Paris, LA, Tokyo, London, and every other happening city all around the world. While its easy to dismiss that environment as too challenging, I readily jumped at the opportunity. The whims of the site owners, and content pushers, helped make the destination portal it has become.